Our Logo


The Weston A. Price logo (a registered trademark of the Weston A. Price Foundation) superimposes three faces over the map of the world.

Reading from left to right, the first face is the broad face of someone who was nurtured with a nutrient-dense traditional diet, as were the traditonal peoples of Alaska, Australia and the Pacific region, over which the face is positioned.

The left-hand face is the past. The middle face is the narrow face of someone brought up on industrialized food. It represents the present. The face is positioned over North America where these foods originated. The deleterious effects of these industrialized foods were first described by Dr. Weston Price whose name indicates to us that this legacy is truly the “price of the west,” the price cultures pay for western modernization.

The face on the right is the goal, the future–once again broad faces that come from nourishing diets. The face is superimposed on Europe and Africa, the ancestral homelands of many Americans, and the traditions we re-embrace in order to restore nutrient-dense foods to American tables.

Jill Nienhiser has been a Weston A. Price Foundation member since 2001, and has provided web maintenance, editing, and proofreading support for westonaprice.org and realmilk.com for many years. She also helped launched the Farm-to-Consumer Legal Defense Fund in 2007.

One Response to Our Logo

  1. Renee Giroux says:

    I am logging on to your site for the first time. I find the meaning of your logo and use of the word “primitives” insulting. Many peoples in the world have narrow/er faces and you are essentially conveying that they are substandard. Even if there is truth in this philosophy, it is an insulting means of conveying it. Also, using “hunter gatherer” or “traditional” or other terms is respectful, while the term “primitives” is not. If such is part of a quote, it is understandable, but not otherwise. Really negative first impression. A lack of class and sensitivity.

Leave a reply

© 2015 The Weston A. Price Foundation for Wise Traditions in Food, Farming, and the Healing Arts.