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About Our Logo
The
Weston A. Price logo superimposes three faces over the map of the world.
Reading from left to right, the first face is the broad face of someone
who was nurtured with a nutrient-dense traditional diet, as were the
traditonal peoples of Alaska, Australia and the Pacific region, over
which the face is positioned. The left-hand face is the past. The middle
face is the narrow face of someone brought up on industrialized food.
It represents the present. The face is positioned over North America
where these foods originated. The deleterious effects of these industrialized
foods were first described by Dr. Weston Price whose name indicates
to us that this legacy is truly the "price of the west," the
price cultures pay for western modernization. The face on the right
is the goal, the future--once again broad faces that come from nourishing
diets. The face is superimposed on Europe, the ancestral homeland of
many Americans, and the traditions we re-embrace in order to restore
nutrient-dense foods to American tables.
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