Steve Jobs died October 5, and the animal rights organization PETA stepped right up to honor him as a vegetarian who was deeply committed to animal welfare and the environment. PETA, of course, has yet to acknowledge the role that Jobs’s near vegan diet may have played in his death, and continues to maintain that their particular brand of “right eating” will virtually guarantee freedom from cancer and other major health problems.
When I blogged about this topic in October, I promised I would follow up once I learned more about Jobs’s dietary habits from Walter Isaacson’s biography Steve Jobs (Simon & Schuster, 2011). This column delivers on that promise.
The bullet points below include every reference to diet in the entire book, followed by page numbers. My brief comments are found at the very end.
- Jobs came to appreciate organic fruits and vegetables as a teenager when a neighbor taught him how to be a good organic gardener and to compost. (14)
- Between his sophomore and junior hear of high school, he began smoking marijuana regularly and by his senior year was dabbling in LSD as well as exploring the mind bending effect of sleep deprivation (18-19)
- Toward the end of his senior year in high school, he began his “lifelong experiments with compulsive diets, eating only fruits and vegetables so he was as lean and tight as a whippet” (31)
- He attended the love festivals at the local Hare Krishna temple, and went to the Zen center for free vegetarian meals. (35)
- He was greatly influenced by the book Diet for a Small Planet by Frances Moore Lappe. At that point he swore off meat for good and began embracing extreme diets, which included purges, fasts or eating only one or two foods , such as carrots or apples for weeks on end. (36)
- For awhile at college, Jobs lived on Roman Meal cereal. He would buy a box, which would last a week, then flats of dates, almonds and a lot of carrots. He made carrot juice with a Champion juicer, and at one point turned “a sunset-like orange hue.” (36)
- His dietary habits became more obsessive when he read the Mucusless Diet Healing System by Arnold Ehret. Jobs then favored eating nothing but fruits and starchless vegetables, which he said prevented the body from forming harmful mucus, and determined to regularly cleanse his body through prolonged fasts. That meant no more Roman Meal cereal — or any bread, grains, or milk for that matter. At one point, he spent an entire week eating only apples, and then began to try even purer fasts. He started with two day fasts and eventually stretched them out to a week or more, breaking them with large amounts of water and leafy vegetables. “After a week, you start to feel fantastic,” he said. “You get a ton of vitality from not having to digest all this food. I was in great shape I felt I could get up and walk to San Francisco anytime I wanted.” (36)
- As a $5 an hour technician at Atari, he was known as “a hippie with b.o.” and “impossible to deal with.” He clung to the belief that his fruit-heavy vegetarian diet would prevent not just mucus but also body odor. As Isaacson writes “It was a flawed theory.” (43)
- “He was doing a lot of soul-searching about being adopted . . . (with) the primal scream and the mucusless diets, he was trying to cleanse himself and get deeper into his frustration about his birth.” (51)
- He was a fan of the Whole Earth Catalog and particularly taken by the final issue, which came out in 1971 when he was still in high school. On the back cover it said “Stay Hungry. Stay Foolish.” (59)
- The name Apple Computers came to him when he was on one of his fruitarian diets. “I had just come back from the apple farm. It sounded fun, spirited and not intimidating. Apple took the edge off the word ‘computer.’” (63)
- His mother Clara Jobs didn’t mind losing most of her house to piles of computer parts and house guests, but she was frustrated by her son’s increasingly quirky diets. She would roll her eyes at his latest eating obsessions. She just wanted him to be healthy, and he would be making weird pronouncements like, “I’m a fruitarian and I will only eat leaves picked by virgins in the moonlight.” (68)
- He was still convinced against all evidence that his vegan diet meant that he didn’t need to use a deodorant or take regular showers. . . . At meetings people had to look at his dirty feet. Sometimes to relieve stress, he would soak his feet in the toilet. (82)
- A colleague who recommended he bathe more often was told that “in exchange” he would have to read fruitarian diet books. “Steve was adamant that he bathed once a week, and that was adequate as long as he was eating a fruitarian diet.” (82-83)
- In 1979 or so he “put aside drugs, eased away from being a strict vegan, and cut back the time he spent on Zen retreats.” (91)
- He decreed that the sodas in the office refrigerator be replaced by Odwalla organic orange and carrot juices.” (118)
- The kitchen was stocked daily with Odwalla juices (142)
- At the launch of the Lisa computer in 1983, he ate a special vegan meal at the Four Seasons restaurant (152)
- He had edged away from his strict vegan diet for the time being and ate vegetarian omelets. (155)
- In 1984 in Italy, Jobs demanded a vegan meal and became extremely angry when the waiter very elaborately proceeded to dish out a sauce filled with sour cream. (185)
- The meal for his 30th birthday celebration included goat cheese and salmon mousse. (189)
- He had a lot of mannerisms. He bit his nails. His hands were “slightly and inexplicably yellow” and in constant motion. (223)
- At a meal with Mitch Kapor, the chairman of Lotus software, Jobs was horrified to see Kapor slathering butter on his bread, and asked, “Have you ever heard of serum cholesterol?” Kapor responded, “I’ll make you a deal. You stay away from commenting on my dietary habits, and I will stay away from the subject of your personality.” (224)
- At a 1988 NeXT product launch, the lunch menu included mineral water, croissants, cream cheese, bean sprouts. (233)
- Jobs was a vegetarian and so was Chrisann, the mother of his daughter Lisa. Lisa was not vegetarian, but Jobs was fine with that. “Eating chicken became her little indulgence as she shuttled between two parents who were vegetarians with a spiritual regard for natural foods.” Jobs’s “dietary fixations came in fanatic waves,” and he was “fastidious” about what he ate. Lisa watched him “spit out a mouthful of soup one day after learning that it contained butter.” (259-260)
- “Even at a young age Lisa began to realize his diet obsessions reflected a life philosophy, one in which asceticism and minimalism could heighten subsequent sensations. He believed that great harvests came from arid sources, pleasure from restraint. He knew the equations that most people didn’t know: Things led to their opposites.” (259-260)
- Once he took Lisa on a business trip to Tokyo and they stayed at the Okura Hotel. At the elegant downstairs sushi bar, Jobs ordered large trays of unagi sushi, a dish he loved so much that he allowed the warm cooked eel to pass muster as vegetarian. Lisa later wrote, “It was the first time, I’d felt with him, so relaxed and content, over those trays of meat; the excess, the permission and warmth after the cold salads, meant a once inaccessible space had opened. He was less rigid with himself, even human under the great ceilings with the little chairs with the meat and me.” (260-261)
- Jobs had hired a hip young couple who had once worked at Chez Panisse as housekeepers ands vegetarian cooks (264)
- At his wedding to Laurene Powell, the cake was in the shape of Yosemite’s Half Dome. It was strictly vegan and more than a few of the guest found it inedible. (274)
- “Since his early teens, he had indulged his weird obsession with extremely restrictive diets and fasts. Even after he married and had children, he retained his dubious eating habits. He would spend weeks eating the same thing — carrot salad with lemon, or just apples — and then suddenly spurn that food and declare that he had stopped eating it. He would go on fasts, just as he did as a teenager and he became sanctimonious as he lectured others at the table on the virtues of whatever eating regimen he was following.” (477)
- Jobs’s wife, Laurene Powell, had been a vegan when they first married, but after her husband’s first cancer operation, the partial Whipple procedure, she began to diversify the family meals with fish and other proteins. Their son, Reed, who had been a vegetarian, became a “hearty omnivore.” They knew it was important for Steve to get diverse sources of protein. (477)
- Early in 2008, Jobs’s eating disorders got worse. On some nights he would stare at the floor and ignore all of the dishes set out on the long kitchen table. He lost 40 pounds during the spring of 2008.
- Dr James Eason “would even stop at the convenience store to get the energy drinks Jobs liked.” (485)
- He remained a finicky eater, which was more of a problem than ever. He would eat only fruit smoothies and he would demand that seven or eight of them be lined up so he could find an option that might satisfy him. He would touch the spoon to his mouth for a tiny taste and pronounce ‘That’s no good. That one’s no good either.’” His doctor lectured him: “You know this isn’t a matter of taste. Stop thinking of this as food. Start thinking of it as medicine.” (486)
- Early in 2010, Jobs went to dinner and ordered a mango smoothie and plain vegan pasta. (505)
- At the launch of the iPad2, Isaacson reported “For a change he was eating, though still with some pickiness. He ordered fresh squeezed juice, which he sent back three times, declaring that each new offering was from a bottle, and a pasta primavera which he shoved away as inedible after one taste. But then he ate half of my crab Louise salad and ordered a full one for himself followed by a bowl of ice cream.” (527)
- “Jobs’s eating problems were exacerbated over the years by his psychological attitude toward food. When he was young, he learned that he could induce euphoria and ecstasy by fasting. So even though he knew that he should eat — his doctors were begging him to consume high-quality protein –lingering in the back of his subconscious, he admitted was his instinct for fasting and for diets like Arnold Ehret’s fruit regimen that he had embraced as a teenager. Powell kept telling him it was crazy. ‘I wanted him to force himself to eat,’ she said ‘and it was incredibly tense at home.’” (548-549)
- Bryar Brown, their part-time cook, would prepare an array of healthy dishes, but Jobs would touch his tongue to one or two dishes and then dismiss them all as inedible. One evening he announced, “I could probably eat a little pumpkin pie,” and the even-tempered Brown created a beautiful pie from scratch in an hour. Jobs ate only one bite, but Brown was thrilled.” (549)
- During the final years of his life, Powell talked to eating disorder specialists and psychiatrists to try to get help, but her husband shunned them. (549)
That’s it. Not a lot to work with, but more than enough to show a longstanding pattern of eating disorders.
On the plus side, Jobs’s diet seems to have been consistently organic and high quality. He employed chefs who’d worked at Chef Panisse, and his wife Laurene Powell founded Terravera, a company that produces ready-to-eat organic meals for stores in northern California. Jobs does not appear to have ever been a junk-food vegan who indulged in all-American junk foods such as soda, chocolate, cookies and crackers.
Soy is not mentioned at all in Isaacson’s biography. Although the Apple culture was soy friendly with soy milk readily available in vending machines and at coffee stations, Jobs himself may well have rejected it. Jobs had a longstanding fascination with the book The Mucusless Diet Healing System by Arnold Ehret (1866-1922), who claimed the human body is an “air-gas engine” that runs well only on fruits, starchless vegetables and edible green leaves. Soy and other legumes, according to Ehret’s way of thinking, were to be disdained as mucus-producing forbidden foods. Ehret not only condemned protein and fat as “unnatural” but said they could not be used by the body. Inspired by such theories, Jobs appears to have eaten a diet low in both fat and protein for most of his life. And what did he eat instead? Carbs high in fructose.
Whether or not Jobs was in one of his fanatic fruitarian phases, he favored a lot of fruit and fruit juice. These are not only high on the glycemic index, but loaded with fructose. Fruits and fruit juices greatly stress the liver and pancreas, contribute to diabetes and many other blood sugar disorders, and have been linked to pancreatic cancer. Jobs suffered from a type of pancreatic cancer known as islet cell carcinoma, which originates in the insulin-secreting beta cells.
Research published in the November 2007 issue of American Journal of Clinical Nutrition concluded there was “evidence for a greater pancreatic cancer risk with a high intake of fruit and juices but not with a high intake of sodas.” More recently, in the August 2010 issue of Cancer Research, Dr. Anthony Healy of UCLA’s Jonsson Cancer Center proposed that aberrant fructose metabolism — and not just aberrant glucose metabolism — might be involved in the pathogenesis of pancreatic cancer. Seems fructose provides the raw material cancer cells prefer to use to make the DNA they need to divide and proliferate. Although the UCLA findings are preliminary and more research needs to be done, the Reuters headline “Cancer Cells Slurp Up Fructose” is fair warning to all of us addicted to fruit and fruit juices, organic or otherwise.
Clearly Jobs broke away from strict veganism from time to time to indulge in a few eggs, salmon and unagi sushi. The words of his daughter Lisa (quoted above) provide a moving testimony to how well Jobs’s body and mind responded to eating eel, a fish rich in protein and fat. That said, vegans who would like to think Jobs became sick because he failed to be “perfect vegan” now have evidence to support that belief.🖨️ Print post
The vegans are going to try to blame his death on one meal of eel? Good luck with that theory. He would have been so much better off if he’d eaten almost anything other than what he was doing. He never looked healthy to me, always looked spaced out. I can’t say what he smelled like because I wasn’t ever close to him, but I’ll take the author’s word for it! No wonder the guy decided to write a book about Jobs – he was a real study! I sincerely hope his family took a page from the book of his early death and is not following in his footsteps. His daughter sounds quite reasonable. His wife, however reasonable, was still a vegan though. Too bad about that.
“The vegans are going to try to blame his death on one meal of eel? Good luck with that theory.”
Relax. She was being funny.
I guess eating sodas and cheeseburger is a better diet? Maybe eating all that dairy and cheese is better than eating your veggies and fruits? I have been a vegetarian for over 20 years and a vegan for 5 years and my health is great. My husband became pre diabetic and changed his diet to vegan. He got rid of his diabetes. Vegans don’t have a eating disorders. There’re a lot of meat eaters with a eating disorders how do you explain it?
No mate. The clever ones won’t. See I can call myself a vegan since I avoid any type of animal cell. But I do eat honey (it doesn’t contain any).
The people I study from are Campbell or the Italian Valdo Vaccaro.
And trust me. Steve diet by what I read was like the anti veganism to me. Veganity is the best gift I got myself but I’m the first one to say if not done properly, substituing all nutritious and vitamin with the right meal, it can be really harmful. Is avout what you eat as much about what you do eat. Legumes forbidden? Fruit and fruit juice only? Grab a gain, put it on on your head, pull the trigger and you got yourself a short cut to your goal.
I love animals but my reason for being vegan comes from my love for humans. I wanna be healty and people who get inspired by me aswell.
I don’t like renounces, Inlove cooking and eating well every day with no exception. And I learnt so much in a bit more than a year. Me, my girlfriend, my mum, my step father. We all read we would achieved some results. That happened. One for instance, is that we didn’t got skinny and weak like a lot of fanatics do but the way around.
Vegan should float around 8 types of vegetables: Fruit(including any pulp covering some seeds such as aubergine, tomato, avocado ecc), legumes, leaves(salad ecc), roots(potatos, celeriac,carrots ecc), flowers(cowel flowers, broccoli, bruxelles b ecc, nuts, grains (quinoa, cus cus, rice ecc) and mushrooms.
This is the base. And if you look in the internet, you’ll see some of the most uncracking stars like Prince, Madonna, Cecily Tyson, Brad Pitt ecc are from the club.
sorry for the mistakes. I was on rush (grab a gun and other stuff)
William Moore says
Prince is dead, Madonna looks like a shitty rail. Brad is probably just trying it out
I don’t see how Marijuana could be any cause, this herb has killed no one throughout history, not one recorded death from this herb, if anything jobs said “LSD help him expand his mind which helped him start the Apple business” bit like Ayuasca that shamans take. Plus also Marijuana should of helped with Jobs appetite…because this is why they give it to Cancer/aids patients because it helps induce appetite. Alcohol and Tobacco far worse than LSD or marijuana…check out David nutt.
Sure. Jobs was nuts, literally had mental problems that involved, among other things, nutrition. This might be news to some but it was common knowledge in the industry.
Now. Let us not make the mistake of convincing ourselves Jobs’ behavior says anything whatsoever about vegetarian diets.
brainard carey says
OMG, this is an outrageous article, full of assumptions based on bits and pieces of information from the recent Jobs biography. You are saying his diet killed him? How insulting. Does Jobs get no credit for all he did while on this terrible diet? Really, you are needlessly dragging him down, as if you can prove his diet was the cause of his cancer, shame on you! Do more research! WIth scant information on his diet you make all these assumptions. STrange how many other people foillowed the same crazy diet for decades and are fine, how can you explain that?
Who were they?
After major surgery and having part of Jobs’ gallbladder AND small intestines surgically removed, the doctors blamed Jobs’ life-long “eating disorders” as the reason he lost 40 and 50 pounds AFTER surgery AND as the cause of his death.
The real question is: Did Jobs’ diet keep him alive as long as he lived?
The TRUE Reason Steve Jobs died:
Dr Kaayla Daniel says
See my latest blog “VeganThink: Dr. John McDougall Tries to Explain the Death of Steve Jobs “
Franklin Mason says
For what it’s worth, I find that I’m much less stinky now that I’ve given up sugar, alcohol and grain.
Meat is a huge player in that areas as well and so is dairy.. I’ve seen more than a few obviously physically sick people that smell like bread and butter, it’s disgusting. I have no doubt that wheat bread, red meat and many types of sugar are the main reasons for so much death and disease.
I am convinced this “Dr.” is paid big bucks by Agribusiness or she is just on a completely vindictive illogical raving roll to discredit anything and everything that has the word “plant based” in it or near it.
SHAME on you for taking advantage of people’s death to spew out YOUR proproganda. SHAME… how much do they pay you????
I agree with you, and I find this hilarious! My husband and I went plant based and he is now cancer free along with many others including Robin from the Howard Stern show. I have interviewed so many cases of cancer remittance from plant based dieting. That this article cracks me up. Shame this blogger for not doing proper research.
Tatiana Hursh-Eslava says
What about his family; His natural mother or father. How much do we know that he may inherited from them.
Also they mention he did heavy on drugs.
A lesson to learn eat a variety of healthy food and exercise.
Gillian Drake says
In my experience as a Medical Intuitive, I have found that about 80% of people who die of cancer have a Repressed Inconvenient Truth that they cannot confront. In other words, cancer for the most part is an emotional disease, not a physical one. This is the reason why some people, even when they receive the best “treatment” that Western medicine can provide, still do not recover. The real question about Steve Jobs’ diet obsession and resulting ill-health is: What was the emotional issue behind it? My research shows that Steve Jobs’ challenge in this lifetime was sexual orientation. Obviously that was an issue he was unable or unwilling to examine. Sadly, the world has lost a genius before his time because this is also a troubling issue for our society at large. It’s time we embrace each other for who we truly are, not as society thinks we should be.
When I went vegetarian for 3 months. I felt euphoric too. My brain and eye sight was so clear.
Now, I went back to meat, bread, cupcakes and sugar. I stunk so bad! I have ADD now and I can not think well anymore. I can’t focus either. I wish I had kept that up but it is hard to go back. My self discipline is gone.
My goodness, I feel like I am his twin except I don’t have the genius of Apple behind me.
Natalia Buga says
The following article shows that Steve loved sushi:
and then this:
“Jobs ordered large trays of unagi sushi, a dish he loved so much that he allowed the warm cooked eel to pass muster as vegetarian. ”
Jobs seems got a parasite (most likely Telogaster opisthorchis) from eel, or other from other fish,
and probably in 1987 (when he had jaundice, which is a sign of opisthorchis infection)
But it is scientifically proved that those liver flukes cause over time (1-25 years) pancreas/liver/gallbladder cancers.
Stephen Joiner says
I find Jobs’ diet not only scarce in good protein, but also good plants. Where were the walnuts, almonds,brown rice, and oats? Where were the pomegranates, blueberries, and green tea? To me, his food choices seemed to lack variety.