The Weston A. Price logo (a registered trademark of the Weston A. Price Foundation) superimposes three faces over the map of the world.
Reading from left to right, the first face is the broad face of someone who was nurtured with a nutrient-dense traditional diet, as were the traditional peoples of Alaska, Australia and the Pacific region, over which the face is positioned.
The left-hand face is the past. The middle face is the narrow face of someone brought up on industrialized food. It represents the present. The face is positioned over North America where these foods originated. The deleterious effects of these industrialized foods were first described by Dr. Weston Price whose name indicates to us that this legacy is truly the “price of the west,” the price cultures pay for western modernization.
The face on the right is the goal, the future–once again broad faces that come from nourishing diets. The face is superimposed on Europe and Africa, the ancestral homelands of many Americans, and the traditions we re-embrace in order to restore nutrient-dense foods to American tables.