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The American Heart Association still recommends limiting saturated fat intake. Grocery market shelves are loaded with promises of “heart healthy” seed oils. It’s time to do some myth busting. Bryan Mussard is a lifelong rancher who is passionate about reviving regenerative ranching and making America healthy again… by embracing saturated fat.
As a young man, Bryan went through a personal health crisis that led him to investigate the benefits of fat. As a rancher and advocate for the Make America Healthy Again initiatives, he is uniquely positioned to offer insights on how politics, Big Food, and Big Ag can be made to see the light about the benefits of saturated fat and meat.
Visit Bryan’s website: remangus.com
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Episode Transcript
Within the below transcript the bolded text is Hilda
Since 1955, the American Heart Association knew it was a lie. Procter and Gamble funded the lie, and by 1980, the USDA defined saturated fat as unhealthy and they recommended a low-fat diet. It has done us no favors and yet here we are in 2026, still concerned about the amount of saturated fat on our plate. Our conversation just may shift our perspective. This is episode 566 and our guest is Bryan Mussard.
Bryan is a lifelong rancher who is passionate about reviving regenerative ranching and making America healthy again. How? By helping us embrace saturated fat. Bryan discusses why he is a sat fat fan and why there is so much resistance from Big Ag and Big Food when it comes to recognizing the role of saturated fat and protein, for that matter, in our diet.
He shares insights on what motivates farmers and politicians to actually make change come about. Side note, we recorded this interview before the latest USDA pyramid came out. The new dietary guidelines recommend a 10% cap on saturated fat. We have no doubt that Bryan Mussard is out there still advocating for no sat fat cap at all. I’ll let him tell you the rest.
Before we get into the conversation, let’s have a direct line of communication. Join our email list to stay abreast of action alerts in your area, along with important topics of interest related to food freedom, upcoming events and more. Simply go to our website, WestonAPrice.org and click on the email list button. I’m grateful that we can stay connected no matter what comes down the pike.
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Welcome to the show, Bryan.
Thank you. Thanks for having me.
How Saturated Fat Saved And Transformed Bryan’s Life
You have a fascinating story. You said that fat saved your life, saturated fat to be specific. Tell us about it.
When I was young about 3 or 4, 1971, 1972, I was a sickly skinny kid. My parents would say I looked like a Cambodian kid, just skin and bones and a huge belly. Nobody knew what was going to going on. I was in and out of doctors and they were looking for everything. Our local doctor just sent us sent me home and said, “We do not know what there is.” He ended up contacting my parents later, not too much longer and said, “There’s this thing. Maybe it’s celiac disease.”
This is in the early ‘70s. There was not much out there. They found out that’s exactly what it was. As a young kid, at the youngest age, always, if we would have a roast, or we had any meat, whatever went back in the refrigerator and got covered with foil, I was in the refrigerator the next morning. I would just jump out of bed and I would run straight for that and I would break off that hard fat and I just craved it.
I always ate that. I couldn’t do that now. As a kid, I just ate and ate and obviously, my body was craving fat. I was so sick that’s what my body was wanting. I would get in there. If I there wasn’t fat, I’d eat cold hot dogs, I would eat cheese, just anything with fat in it and I did not know why. I thought I just liked those things.
I was too young to know what you like and don’t know. It’s like a blind hog finding an acorn every once in a while. I didn’t know but my body was sending me there for fat. It’s amazing. I didn’t know that. I wouldn’t have known that until I learned about the whole story about saturated fat and it’s there’s only two required essential nutrients, one’s protein, one’s fat. As I started putting all these things together, it was like, “That’s got to be why I was doing that.”
Why, as a farmer, do you think it’s important to get this message out to farmers, but then also to the nation and the world?
It’s an interesting thing. I started selling bulls in 1991. I got into the cow business when I was 10, borrowed $400 in 1978, bought my first cow and our parents were herding us away just saying, “Go away, there’s no money here for you. You can’t stay here.” All of my friends were hearing the same story. I grew up in the ‘80s and our small town was boarding up windows and small businesses going away and we were traveling 60 miles or 100 miles to bigger places.
As I went through high school, I got into college and I refused to leave. My parents said, “Go be a doctor, be a lawyer, go find money. Don’t stay here.” I didn’t like that answer because I was in. I was going to be in the cow business. I’ve known that since I was a little kid. I’ve just loved them. I stuck with it. My senior year, I started bull test 1991. I had our first sale. Over half of our customers were small farms and ranches that had less than 100 cows. By 7 or 8 years later in the mid to late ‘90s, all those guys were gone. Completely wiped out.
Why?
It just kept getting worse and worse and worse where if you had less than 100 cows, you were working in town, your wife was working in town, your kids were both gone, you had friends coming out on the weekends to help you. I got really involved with every industry organization I could find to add value. We in the farming community, whether you’re a farmer raising row crops or you’re a rancher like me in the cattle business, efficiency, add value, do this and add value but people were still disappearing.
I did not know. In the beef business specifically, we all thought the narrative was the big four packers were driving us all out of business. That they came in, wiped out all the little packers and that’s why they were there. It didn’t make sense to me. There was a feud in our industry of the beef checkoff is aligned with the packers and they’re out to get us. There was always this bogeyman that was out to get us and it never made sense to me. I wouldn’t know. I was the president of the Montana Stockgrowers. I didn’t know if that was true or not. I couldn’t even add to the conversation. I was in on trade meetings and I didn’t know.
To answer your question, in 2021, we got into the beef business because we had tried everything and still watched over 40 years people disappearing. Rural towns disappearing, small one-room schoolhouses disappearing and so I thought, “We’ll go out on a limb,” because we sell bulls to our customers. When you watch your customers disappear for 40 years, you either get serious about figuring out where they’re going or you know the rock’s going to go through your boat too.
We just really expanded our customer service. We got into the beef business after 30 years of wondering, coming down to the consensus that that’s where all the money is. We got into the beef business and we got into it big enough that we could scale and help all of our customers. It wasn’t about direct from farm to table where we harvest our own cattle and sell it to people all over. That might feed about 1% of the country and it won’t save our customers, it might be good for us, but I really wanted to save them.
In 2021, instantly we’re selling against those four big packers every week. I really learned about the beef business but I really met our customers for the first time too and then we hear for the first time, “The saturated fat, I know this isn’t good for me but your meat tastes really good.” Everybody, our processors, our feeders, our bull customers, our retailers and our consumers, we’re getting all this information and going, “Your meat is really good and consistent but I shouldn’t eat it because there’s so much fat in it.”
Everyone had bought into I guess the line that the USDA has been telling us for some time that fat is unhealthy, that it’s going to lead to clogged arteries and heart disease and all these things, but because of your experience as a child, you knew differently.
I didn’t know it then. I didn’t know any of this until my consumers started asking me this. I believed it myself. I was going to eat beef the rest of my life. Both my grandpas had bypass surgeries. One had diabetes and so I believed the narrative that I was either going to die of heart disease or I was going to get diabetes and it’s all genetic, there’s no way out of it.
My go-to was I was going to drink red wine with meat as often as I could because supposedly that’s good for your arteries and I didn’t know. I started looking up saturated fat and ran across a lecture of Nina Teicholz. For the first time, I heard the story of that entire myth was a lie. Back in 1955, the American Heart Association knew it was a lie, Procter and Gamble funded the lie and then by 1980, the USDA finally defined saturated fat as unhealthy and recommend a low-fat diet. I committed the rest of my career to getting saturated fat to the national conversation. Once I learned that and looked up all the data, read Nina’s book, I was like, “This entire nation who was led the world on nutrition has been lying for almost 70 years. Okay, I’m going to change it.”
I love that determination. Of course, Nina wrote The Big Fat Surprise. She’s an investigative journalist and she started getting into it and digging into it. Let’s say that it wasn’t a lie, then people’s health would have been improving if they believed the government guidelines and decided we’re going to eat low-fat. We wouldn’t have seen it play out in real life with obesity rising and diabetes rising and other chronic conditions. It’s clearly not working and yet why is so much of the American public still so fooled by that information do you think?
It’s because our doctors have been listening to that information for 50, 60 years now too and so all they know is cholesterol’s bad. That’s all they know. They get paid to lower cholesterol or they get paid for heart surgery. What do they do? They give you statins, they give you all these things and tell you not to eat fat. Our entire system has bought into that. After 70 years, people believe it. They just do.
The Adverse Effect Of Labeling Saturated Fat As Unhealthy
Is this why the small farms were closing down because people were afraid to eat meat?
In 1980, when the USDA officially defined saturated fat as unhealthy, from that day through now, the value of our product, and I include dairy, chickens, the hog industry, the lamb industry and the beef industry, permanently dropped below the cost of production. Part of what Nina says too and all the information and when I got hooked up with Secretary Kennedy as a candidate, and he was really tied into chronic illness and what I had learned about saturated fat going, “These two things are tied together.” You take saturated fat out of the diet and you replace it with sugar and carbs, you have sick people. They’re not going to respond to vaccines, they’re not going to respond to anything.
You pull up a chart of 1980 to 2025 and the chronic illness is going this way, small farms and ranches are going this way, one-room schoolhouses, the small rural communities are all dropping simultaneously. That is what killed rural America. That’s why we have big food, that’s why we have big four packers because the little guys didn’t just sell out because they were making so much money and retire early and move to the Caribbean. They couldn’t do it anymore.
Big Ag, when it comes in, the reason ag got big is there is no money in agriculture with that lie out there. They had to bring outside money in. It gets pretty big pretty fast and they really don’t care about the value of the actual product. Look at our big four packers now. They’re all heavily invested in alternative protein with 22 ingredients in it instead of just a 1 ingredient item.
Why is it that they are so invested in alternative protein?
Remember, all those small packers, they knew how to process meat. When you’re losing money and the ones that decided to stay in it or however all that metrics work, they had to bring in outside money. They had to bring in investment money from people and so now, you just have a board of directors around the tables of all those companies.
They do not care how the money’s made. You just make money and if it looks like alternative protein will make more money than real protein, they don’t care if they shut the entire plants down. If the government says, “All we’re doing is lab-grown meat now,” then they’ll go set up a lab and whatever they can make money on. They’re not interested in anything but profit.
Not at all, obviously, in humane conditions for the animals, health of their customers, it’s all about the bottom line financially.
Yeah, because it doesn’t matter. The one thing we really learned through the MAHA movement and through even a ranching community is people have been in a desperate survival mode since 1980, the ones that are still hanging on. It’s pretty easy to just pull your gun out and shoot at the big guy and say, “You’ve ruined my life, ruined my business and everything,” but if you don’t know why you have that symptom, you can’t fix any problems.
If you do not know why you have your symptoms, you cannot fix any problems.
There’s a movement out there that doesn’t like the big beef industry and I’ll stick to that. It doesn’t like the big poultry, doesn’t like the hogs. You don’t want 1 million chickens in one hen house. I don’t think anybody does. When you lie to the consumer and tell them that eating eggs is like five cigarettes, you can’t make money on 100 head of chickens that are running around a small farm and ranch. You’ve got to put a million of them in a house because you have zero margins and that takes outside money. That lie has forced the hand of big industry. Ninety percent of the producers out there are stuck in this system and we do need to move it but we need to understand how we got here.
The background you’ve provided is great. The question is now, how do we move it if small ranchers are being edged out? They’re not aware that they’ve been fed a lie. They still think the bad guy are the big corporations running things and they don’t know a new way, an alternative way of operating. How do you get them going?
The first thing we’ve done and that I worked with Bobby on, I just hammered him on saturated fat. I said, “This has to be the first domino to fall.” Since 2013, 17,000 small farms and ranches go away every single year. It’s a lot. I said, “MAHA doesn’t exist without saturated fat. It doesn’t work. There’s only two ingredients that our bodies want, so if you don’t get that back in our system, we’re doomed.”
The first thing that has to go is the USDA has to remove the definition that saturated fat’s unhealthy. They have to change the dietary guidelines because right now, saturated fat is capped at 10% and red meat is capped. Schools are not allowed to buy it, prisons, hospitals, the military can’t use it because it’s deemed as unhealthy. If we take that definition away, what that will do is put a natural floor in the industry so there won’t be these gyrations. It’ll take some volatility out of that market because we’ve just found a new home for our product domestically.
By doing that, that takes the pressure off all these things we’re doing to maximize production and push as fast as we can. Leave the animals alone a little bit. We started doing that several years ago. Back off, let them grow up, let them just be their natural selves and we have less sickness, we have less death loss, we get more across the finish line. As a producer that’s so important. You have to respect we have to respect our animal. I don’t care if you’re finishing them in a feedlot or if you’re doing grass-fed or they never leave the ranch. You’ve got to always respect your food.
How To Change Everyone’s Perspectives About Saturated Fat
How likely is it, Bryan, that we can get either of those initiatives to stick? In other words, that we can change the definition about is it saturated fat that that consumption, a certain amount is bad for you and to redefine the dietary guidelines?
I am very hopeful unofficially that both those things are happening right now. They’re both going to happen. I mentioned Nina Teicholz and I mentioned all her work. I knew nothing about the Weston Price Foundation until I started working with Secretary Kennedy as a candidate. It was really interesting. When I really pushed on this with him, his entire team would push back and say, “No, we don’t have time. The dogma’s already out there. Nobody’s going to believe us. We’ll never make that change. We have to concentrate on regenerative ag and chronic illness.”
I would just keep reiterating, “They’re all tied together. You can’t have those two things without this one.” To Bobby’s credit, every conversation, he would just say, “Please, educate me on this so I can get the talking points.” With his help, him alone, had we not had those conversations that just this has to go first, dietary guidelines wouldn’t have gotten changed this time without Secretary Kennedy.
Unofficially, I know that the cap’s coming off saturated fat. I know the caps are coming off of red meat. I know that the USDA is removing the definition on their books as well. I have a conference call with Secretary Rollins to follow up and make sure that the USDA is doing their part. We can then unleash the health benefits of protein and fat together on the entire public.
I’m curious because I’ve been working hand in hand with the Weston A. Price Foundation, obviously producing this show on their behalf for some time. When did the name Weston A. Price Foundation come up? Did it come from Nina? We have ties with all these folks. With Kennedy?
No, in the Kennedy team. Charles Eisenstein. He said, “Yes, I’ve been involved in that the whole thing.” I said, “That’s fantastic.” They’re there. We now have a vehicle with Bobby. We have got to get this across the finish line or what has 70 years of education that the Weston A. Price Foundation has done. I went to all five major ag industry. All five of them. I asked for help the last three years. “Please help with saturated fat. Here’s the deal. This is what we need to get changed.” Zero response from any of them.
I went to our senators, I went to our congressmen and basically their answer is as politicians are, “You get all five industries behind us so it looks good and there’s no risk and we’ll go forward, you do all the legwork for us and you make it safe for us.” Nobody was willing to do anything. To me, especially for our own beef industry, that’s like signing up for the Saturday race, you got a fast Corvette in your garage and you decide to ride your bike to it. You don’t want to win the race. Why go? Who cares if you have policy supporting this? If you’re not going to push it out there, then you’re wasting everybody’s time.
I understand why the politicians are hesitant. That’s because they need to get the public’s goodwill and backing. They need to be beholden to their constituents first and foremost. The big ag companies or groups that you’re discussing makes me think about like dairy, for example. Sally always says to me the reason they don’t want to sell full-fat milk is because they make a bigger profit when they take that cream off the top and fat and put it into ice cream. They make more money selling ice cream than they do milk. This is one reason why I’m guessing the dairy industry may be hesitant. I can’t account for the other industries as well under the umbrella of big ag but I imagine that they all have that bottom line in mind.
They do and they’ve been forced into that bottom line but I’m forced into my bottom line and I’m realizing that we’re all drying up. The bottom line’s going away. We’re going to be eating bugs, beans and lab-grown meat if we don’t stand up and get this through because, like I said, we’re now just dealing with huge corporations that are completely untied to the land. They have no idea where their food comes from. They just want to know how much money they can make off of the raw material.
Within the system, the producers only know how to produce. They don’t know what happens after it leaves. They don’t understand how to fix a lot of these things. I’ll say that too. I did not either until we have engaged in every single segment of this industry. We sell online direct to people, that’s a very small market. I know it sounds good to come right off the ranch but the new packer is UPS and FedEx.
It’s $8 to $10 per pound to ship that across the country. Retail beef is $9.86 right now, average price. Add another $9 to that and you’re about $20 a pound for burger. The average person in Chicago can’t pay that and we can’t feed them that way so we have to move the big system. If we can move the big system a couple degrees, the outcome on the other end is huge. There’s stability, there’s a future in that. We may be able to get young people interested again in moving back because we’re going to stop lying to them. We’re going to stop lying to the American public and our deficit will go down because Medicare and Medicaid won’t be behind because we’ll have healthy people.
What would you say to the person reading right now who’s like, “I want to be a part of this shift. I want to see saturated fat lifted up again to its rightful place as a healthy food and I want to make a difference?” Where would you suggest that they start, Bryan?
As a consumer, the first thing to do is just walk around the outside of your grocery store. Stay out of the middle because the real food is on the outside. If your food molds, it’s real. If your food goes bad, you know it’s real and that’s what you need to be eating. Drink whole milk, drink whole cream. Don’t go by the ice cream with twenty ingredients in it. If you’re going to buy ice cream, buy the ice cream with six ingredients in it. It’ll be better. It’ll taste better. It’ll cost more.
Here’s what happens. Here’s what I tell the consumers. I say this all the time. When you eat really good food, you don’t spend any more money than you spend on junk food and cheap food, so that consumer that’s saying, “I’d like to go buy beef but it’s too expensive. I’d like to go buy this other food, but it’s too expensive,” but it’s not. We went to our grocery store. I priced every package of lunch meat in there. I priced every package of beef that was in the meat counter.
The lunch meat costs 41.3 cents per ounce. The beef costs 41.7 cents per ounce. It doesn’t cost any more what happens also, two things happen. When you buy cheap food, you tend to buy twice as much as you need because it’s cheaper. You can buy two bags of this because it’s only this and you’ve just replaced a good food item.
When you buy cheap food, you tend to buy twice as much as you need.
Second of all, you eat twice as much because when you’re eating that cheap processed food, your body is still saying, “I’m hungry,” like me as a kid. I would eat like a horse and go back in the next morning and my body was like, “Go get that fat out of the fridge. You’re still hungry.” You’re spending more money. You’re eating more than you should, you can get diabetes, you can get overweight, dementia. All the things that go along with that heart disease by buying cheap food. It does not cost a penny more. Your body will be satisfied eating good food because you satisfied it with real food.
Bryan’s Allies In The MAHA Movement
Not only are you not satisfied by that cheap food but it can lead to all kinds of conditions, especially if it’s full of seed oils, and chemicals, and all kinds of preservatives and coloring and so forth. Who are your farmer allies in this movement, Bryan? Do you have some?
Everybody would like to see this but nobody really knows how. We belong to the National Cattlemen’s Association and they have very good policy on saturated fat. They should be screaming from the rooftops and they don’t. They’re just very proud that they have it on their books. Secretary Bobby Kennedy is opening the door, he’s our farm ally. I don’t think any of us would know how to walk through that door without his help because we would still be there saying we’ll never win this fight. I got to do what my doctor says.
People keep selling out. We were not a very organized group. We have the information, but it has been a challenge to get organized. I think with what’s happened with secretary Kennedy, those voices will get loud now. They’ll come together and say, “Yes, we’ve been hoping for this for 50 years.” You can’t really blame them. I can talk tough about my industry because I was there and didn’t know anything either. You can’t expect everybody when you’re in survival mode. Our parents were just devastated on their place by the ‘80s. I lived through these things.
I just watched my community. Now, it’s not about our little ranch. It’s not about our customers. I want to keep the one-room schoolhouses open where I’m at, everywhere across the country. How do you do that? You got to keep people on the land. You got to keep them good food. That’s what this will do. I can’t help the grain farmers, the tariffs and everything that they’re going through and grain. The only thing I can share with them is if we get this hickey off a saturated fat, that opens up more products that we can feed the cows. Cows can eat a lot of those things a whole lot better. Unless you’re going to outlaw beer and bread, you’re going to have a lot of byproducts. Over 85% of what a cow eats people can’t eat. We can’t eat grass.
We can eat an apple tree. We can’t eat the leaves and stuff. The cows could eat a fence post. They have a system. Literally, they could. Why not have them out there? We have all these buy products from all those other foods. What are you going to do with your wheat holes and everything else? Instead of throwing it away and wasting it, you can feed them to a cow and then you upscale that into healthy protein and fat.
MAHA Movement Will Not Exist Without Saturated Fat
Some people say cattle eat plants so that we don’t have to. The carnivores say that. I know that our bodies are made to assimilate things differently. We have different systems. I wanted to ask you what are your bullet points? When you are with Secretary Kennedy or with other folks that you want to make more allies in this fight to get saturated fat no longer maligned and the dietary guidelines revised, do you have a few brief talking points? Share that with us so that we can share them with our neighbors.
The biggest bullet point is MAHA doesn’t exist without saturated fat. It does not. Our brain is about 95% cholesterol. You don’t feed the brain that and the most bioavailable to our body is saturated fat. Between your brain and your liver, they decide what’s going to happen in your body, whether it’s good or bad. Those two discuss everything that goes into your system and they decide whether they’re going to store it or whether they’re going to use it. Without saturated fat, MAHA doesn’t exist. That is the number one bullet point I have.
What Farmers Can Do To Advocate For Saturated Fat
Of course, that’s what the Weston A. Price Foundation has been pounding for some time. Get your fat straight is what Sally says. Get your fat straight. People are so confused. You talked earlier to the consumer advocating what they should do. What would you say to a farmer who is wanting to see this shift come about?
That’s been a challenge. I’ve talked to so many farmers and it’s really discouraging to listen. Being in this industry my whole life, loving this industry, watching this industry be destroyed, rural America be destroyed. When you share this hope, we can get this change. This is going to be the biggest thing in the beef industry. I say the beef industry but I mean rural America, dairies, chickens, hogs. This will be the biggest thing that’s happened in 50 years.
They just say, “We’ll see,” because nothing’s changed. Nothing has changed in 50 years and nobody knows. We haven’t been successful at turning anything around at all. I really believe this we are within 30 days of that announcement coming back. I was the same way. It’s like, “Yeah, we’ll see.” You vote for somebody, yeah, we’ll see if their campaign promises are real. It’s a little discouraging that way but I would encourage people that this time we’re going through. This time we’ve made the gate is open and they may be even taken it off the hinges.
What do you think about what I’ve heard some farmers say like, “Put your money where your mouth is.” If you think saturated fat is good for you, which of course I do and many readers do as well, then if you buy that, that will help shore up your local farmer. Is that a great place to start as well?
Absolutely. Consumers have to feel good about what they’re buying. You have to feel good about what you’re buying. If you’re looking at eggs or cheese, real cheese or meat, and you’ve heard all these things, red meat is going to cause you cancer and saturated fats, you’re going to die of diabetes, you’re going to die of heart disease. If you don’t feel good about purchasing that, you’re only willing to spend so much of your disposable income on food on that.
Consumers have to feel good about what they are buying.
People need to understand there is no limit on the amount of saturated fat. You need there’s no limit on red meat that amount. You can end diabetes in about three weeks if you went completely on a carnivore diet. Vegetables and fruits stuff, I’m not saying everybody has to do that, but if you have a severe diabetes issue or severe chronic illness. Thousands of people are getting healed all across the world by giving up everything else for a while and going on that get your body back to protein and fat.
How Bryan’s Celiac Disease Was Reversed
I’m curious too, Bryan. What about your celiacs? Was that reversed?
No. I had it for such a long time and there’s a lot of people with celiac disease say they go to Europe and they eat bread and they’re fine. Is it that or not? I don’t know. My symptoms used to be so severe, within seconds, if gluten hit my system, it was just like I swallowed a small jar of needles. You just feel it instantly. Now I ask everywhere I go and I avoid it everywhere I go.
Every once in a while, you’ll come in, it’s just almost impossible to avoid and my body will just say, “Knock it off. Pay attention, this is not good.” I am in much better shape than I have been my whole life. It was amazing. By the time I was 30, I had given up. I hadn’t gone, 30 days of my entire life without being fairly sick for 4 or 5 days.
By the time you were 30, you were accustomed to getting sick regularly.
I’d heard of some older people that just put a shot of whiskey in their coffee in the morning. I was ready to go that route because I couldn’t stop coffee. This conversation we couldn’t even go through because I just coughed and coughed. I’d have pneumonia all summer long, cold, all these things. I was ready to go. I can’t even talk to people. I’m just fine. I’ll just put a shot of whiskey in my coffee, too and go that way. I didn’t have to. I walked out. I have incredible wife that looked at me and said, “You’re walking, pal. We’re not doing this anymore,” and she’s really inspired me.
How To Lead People To A New Perspective
That’s wonderful to have a partner like that. Two more questions and we’ve got to wrap up. The second to last is this. What do you say to the person who does look at the current situation and still gives you that response, “We’ll see?” How do you help them maybe open their eyes to the fact that change is actually possible?
You can’t make anybody open their eyes. You can lead a horse to water, but you can’t make him drink. All I can do with this point is go for it and make it happen and let people reap the benefits of it. It is going to happen. I’ve been on the banking system where the same thing. We’re so dependent on weather, we’re so dependent on market. I know in the subconscious minds, people are going, “That’s fine, but if we have a drought, it really doesn’t matter. If the markets go down, this isn’t going to matter.”
However, it is going to matter because we just put a floor in on the market where they have to stop defining this natively, and there’s a lot of pushback, but I can’t really help people. It’ll have to happen and I’m excited to be part of making it happen. It’s been the challenge and the thrill of my life time to go, “We finally found something. We’ve connected the dots. It’s 50 years too late. I don’t know if we can even save it. I don’t know what it’s going to look like but we ended this misery when we get this done,” and it’s coming.
Bryan’s One Tip To Improve Your Health
I’m going to keep my eyes peeled for all of these changes and of course the Weston A. Price Foundation is doing its piece to get the information out. Education, research and activism are our three pillars that we stand on and we’re a part of it and we’re partnering with you. I want to ask you now, Bryan, the question I love to pose at the end of the episode. If the reader could just do one thing to improve their health, what would you recommend that they do?
Pick your favorite saturated fat. I’m in the beef industry. Don’t buy the 90% lean meat. Get the stuff that’s 80% or less. Anything is good for you. Here’s one thing I would say. Save all your fat. When you cook bacon, save all that grease, dump it in a little ceramic jar use that to cook in. It’s free. Stop buying seed oils.
Replace all your seed oils with any saturated fat you get off your plate. Real cheddar cheese. If you cook bacon, if you cook sausage, if you cook a roast and there’s fat, that layer that I ate as a little kid to stay alive, cook in it. It’s free. It will save your life it will change your life and you get that. That’s just an added benefit when you buy meat.
This is music to my ears. Thank you so much, Bryan. On behalf of the Weston A. Price Foundation, it has been a pleasure.
Thank you. Thank you, guys, for all your work that you’ve done. As I said, I ran onto your guys’ when Charles Eisenstein first shared about this. I’m telling on myself here I am a producer, I knew nothing about the work you guys have done for decades and decades.
It’s been our pleasure.
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Our guest was Bryan Mussard. You can visit his website Remangus.com to learn more. Now for a recent review from Apple Podcasts. Mom said this, “Life-changing. I am so grateful for all of the people who have put in the work and research to get the message out of true health to anyone willing to listen. I have been listening for about five years and each year brings further change and strength in how we live in our home. Veritas Vincit.” Mom or At Least Trying, you are so sweet to have left us this review.
I’m so glad that this information has been life-changing. We do our best to get it out in the way that’s most accessible. You too can leave us a review if you’ve enjoyed the show at all. Just go to Apple Podcasts, click on Ratings and Reviews, and tell us what you think. We would love to give you a shout-out at the end of the next episode. Thank you so much for reading, my friend. Stay well, and remember to keep your feet on the ground and your face to the sun.
About Bryan Mussard
Bryan is a life long rancher and cattle feeder that has be in search of the holy grail in the beef business to save it and the rest of rural America from from extinction. Only after he and his wife got involved in the boxed beef business, did they learn what happened to their industry, all small animal farms and ranches, rural America and the significant effect it had on America’s rise in chronic illness. Bryan and his wife Marcia own and operate their ranch, feedlot and beef business.
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